Today’s the 10th anniversary that World Radio Day has been marked. It was set up by UNESCO to celebrate how the medium keeps communities connected. During the COVID-19 pandemic, I feel that this is as important as ever.
Whether on a local, national or a worldwide scale, radio has been innovative and evolved to allow a diverse range of voices to be heard. Evolution, innovation and connection are very appropriate themes for this year’s event.
“Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium.
This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard.
Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations.”UNESCO
I was at a conference run by the Community Radio Association at the University of Salford, about eight or nine years ago, when a guest speaker talked about communities around the world that would otherwise have not had access to the medium. By listening to radio there was a connection felt, by those invisible waves travelling through the air.
The talk had a profound effect on me – how a radio station’s content has the ability to directly impact people’s lives. Examples of this happening over years are endless and every station will have its own. Access to radio itself is the first step to this feeling of connection. For instance, Trevor Baylis’ invention of a wind-up radio relaying information to communities around the world that had limited access to electricity and / or batteries.
Then there are the calls to action that can be elicited by what’s broadcast. The most recent example of many that I can recall from the station where I work happened during BBC Radio Cumbria’s ‘Make a Difference’ campaign this week.
A volunteer from Silloth Community Hub, a shop where people pay what they can afford for food, had been speaking on Mike Zeller at Breakfast. Listening on his way to work was the manager of a local supermarket who was put in touch with the hub and agreed to make regular deliveries of food donations.
Radio has evolved to survive, listening today will sound very different to that of a decade ago, as the medium moves along to reflect the lives of the audiences that are served by it. It will sound different again in 10 years’ time too. Innovation is as apparent as ever currently, as stations adapt to keep broadcasting while staff work from home during the coronavirus pandemic and will continue to do so.
Happy World Radio Day! #WRD2021
I can’t help but feel reflective while in “lockdown”. Last Good Friday, I was buzzing after presenting a music special on the radio called Eclectic 80s. This year I haven’t left the house for three weeks. It puts everything into perspective about how different life can be from one period of time to the next.
My fiancé was due to present a radio programme this Good Friday. He’s usually always on-air on Bank Holidays, that’s how we met when I studio produced one of his shows almost four years ago. The programme was postponed this year, due to alternative arrangements made because of the coronavirus pandemic. I know first-hand how much time and effort goes into planning these programmes, so hopefully it’ll make it to air after the outbreak is over.
For the past few years, Easter has always been very special. Not just for religious reasons but also because it allows for precious family time. As I spend Christmas Day with my parents at Easter I spend it with my partner and his children. It’s always an enjoyable time. Due to social distancing the family can’t be together this year, so it’ll feel strange. We’ll have a video call meet up instead and have plans to celebrate together as soon as possible, once the peak of the virus has passed and it’s safe to do so.
Lockdown during the pandemic is difficult for everyone; it’s something many of us have never experienced the likes of before. I’m trying to keep positive about my own situation in self-isolation but one of the reasons why it is hard is because, for the first time in my life, ‘underlying health conditions’ have literally stopped me in my tracks.
I’ve spent years making sure my quality of life can be on a par with anyone else’s and I’m fortunate that, usually, that is the case. However, at the moment, I can’t do what I want which is to go out and about and be part of a bustling radio newsroom. I can actually do quite a lot for the station from home though and soon a computer from work will be delivered, so I can access the internal network and that’ll aid my workflow even more.
I’ve got four days off over the Easter period and, while this would usually be a very busy time, I’m using the time it to relax and recharge. It’s been great to dig out my DSLR camera again to reacquaint myself with my hobby of photography. One of my garden wildlife pictures was used on a social media video for BBC Radio Cumbria this week and I was able to get a great shot, using an extended zoom lens, of the supermoon.
I wish you a peaceful Easter at home. This year’s will be a memorable occasion but probably not for reasons anyone could have anticipated. However, the religious comparisons are quite pertinent during this “lockdown”. These unusual times will pass and we will get our lives back again. A new beginning will come.